Ubuntu orange update

Recently, you may have seen our new colour palette update in the SDK. One notable change is the new hex code we’ve assigned to Ubuntu Orange for screen use. The new colour is #E95420.

We have a post coming soon that will delve deeper into our new palette but for now we just wanted to make sure this change is reflected on our website while at the same time touching on it through our blog. Our Suru visual language has evolved to have a lighter feel and we’ve adjusted the hex value in order to fit in with the palette as a whole.

We’ve updated our brand colour guidelines to take into account this change as well. You can find the new hex as well as all the tints of this colour that we recommend using in your design work.